mLearnCon 2010: Dr. Mimi Ito – What the User Wants in mLearning

....People will go to great lengths to have personal content at hand. Users customize their media environment themselves, filling in gaps inherent in devices. We can harvest this drive this potential.

Social Media, Mobile Media, is highly personal content shared with others. They want to, they need to share it with their mobile community (friends, not necessarily their parents).

Good to look at Japanese youth to monitor future trends as they’re about 10 years ahead of US youth...

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mLearnCon 2010: Dr. Mimi Ito – What the User Wants in mLearning